The three most important criteria for determining which fish oil to buy are purity, freshness and concentration. Gene Smart Omega 3 fish oil is extremely high in quality and delivers exception value against all three criteria.
In the next two newsletters, we will give you the key characteristics that you should look for when choosing fish oil supplement. We’re going to do this in two letters because this is a lot of really important information. Today’s newsletter will focus on CONCENTRATION OF OMEGA-3s in fish oils and next week’s newsletter will look at purity and freshness.
Typical fish oil supplements found in most stores and pharmacies are made of what’s called 18/12 fish oils. What this means is that for every 1000 mg capsule, there is 180 mg of EPA and 120 mg of DHA or 300 mg of beneficial omega-3s all together. All the other fats in the capsule are not omega-3s but other fatty acids. These fish oil supplements typically say 1000mg on the front label of the bottle right under the word fish oil. This is very deceiving because it makes the consumer think that they are getting 1000 mg of the beneficial omega-3s (EPA + DHA) in each capsule. To get the real values of EPA+DHA, you have to turn the bottle around and look at how many mg of each of these omega-3 fats are in one capsule.
All of this makes it really difficult to get higher doses of omega-3s in your diet because you have to take four capsules of ‘typical’ a day to get 1200 mg of EPA and DHA. Most people don’t want to take, or forget to take four capsules a day of fish oil. Gene Smart’s fish oil is 2X concentrated and also in slightly larger capsules (1200 mg). 600 of that 1200mg Gene Smart capsule is EPA and DHA. Consequently, instead of getting 300 mg of omega-3s from one capsule, Gene Smart makes a capsule where you can get 600 mg of beneficial omega 3s (EPA + DHA). It takes a lot more work and money to concentrate omega-3s in fish oil but Gene Smart believes it’s worth it. By doing this, you only have to take two capsules, once a day to get 1200 mg of EPA and DHA. This provides a tremendous advantage for people taking fish oil because most of us can remember to take two capsules once a day and not four capsules throughout the day.
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